How To Collect The “No’s” + Turn Them Into “Yes.” (My personal story of 10 agents turning me down.)
Have you been facing tons of rejection lately? Have you allowed it to devastate you? You’re not alone.
As actors, collecting the “no’s” should be part of our job description, and yet no one really teaches us how to do that without getting defeated.
Whether it’s not booking the job, not getting the callback or not getting signed by an agent, all of the rejection can chip away at your confidence.
It’s your ability to not allow any of these experiences to turn into a negative belief about yourself that really is the key.
That really is it. It’s how you handle all the rejection, without letting it devastate you, define you or defeat you that will ultimately determine your success.
So don’t take one experience of rejection and allow it to define who you are + what will or won’t happen in your career.
Your thoughts become beliefs, and you get to choose the story you will tell yourself and others.
When you don’t book the job, don’t turn it into, “I’m not good enough.”
When you don’t get the callback, don’t turn it into “I’ll never book a job.”
When an agent passes on you, don’t turn it into “I”ll never find good representation.”
Heck, I had 10 top agents pass on me when I was first starting out early in my career, doing commercials.
They all told me I was:
- I was too tall
- Not commercial enough
- I was more of a theatrical type
- There was too much competition
- I didn’t have enough experience (uh, that’s why I was trying to get an agent.)
- They had too many white women in their 20’s
- They had someone exactly like me… (my personal favorite – I’m sure she’s tons of fun.)
That was their story. But I didn’t make it mine.
The more they told me NO.
The more I told me YES.
Did I cry in my car? Sure.
Did I call my mom wondering what else I should be doing to succeed? Sure.
Did she tell me I should be one of “The Friends?” Sure.
(Yes, she called it “The Friends.”)
Did I pick myself up and keep going? Yes I did.
I got a much smaller agent (all the way out in Pasadena, who always had me pick an angel card whenever I visited.)
And guess what? She helped me book my first national commercial.
And eventually, I moved on to a slightly larger agency.
And when I kept seeing the same 5 casting directors, I spoke up and told them I’d like to get in other offices, they told me to “take a chill pill” because I was booking.
That was their story. But again, I didn’t make it mine.
Instead, I walked out of their office, went to the pay phone on the corner (yes, it was that long ago) and called a casting director who had hired me several times + asked her for a referral.
She got me a meeting with a top agency the next day + I am still with those amazing agents to this day.
And three years after all those meetings where they every top agent told me NO, I booked 19 national commercials in one year.
The year after that I was offered a 26-spot campaign that turned into a 3-year spokesperson contract, which included live personal appearances and getting serenaded by my childhood crush, David Cassidy. (For those of you born in the 90’s or later, that’s Kate Cassidy’s dad.)
And the other amazing thing, is that just a few years before, I decided to leave the dancing world to pursue acting.
My dance agent would only send me out as the Statue of Liberty or as a Vegas show girl. (#TallGirlProblems)
I did all kinds of dance jobs early on in my career, including getting cast as a dancing-viking-amazon-woman in a Chef Boyardee commercial with comedy genius, Mindy Sterling.
Yes, I’m one of the tall dancing-viking-amazon-women in a blonde wig.
Here’s the spot if you wanna try + find me.
I eventually had to leave the dance agent + change my story again, since their story about me was, “you’re a dancer.”
That’s when I walked away + heard all those “no’s,” but kept going anyway.
I remember getting teary eyed on set, when I realized that I was now starring in a commercial with my own set of dancing snowflake girls.
Just a few short years before, I would have been one of them.
Here’s one of many spots I did for Mervyns. This was definitely a favorite. Watch it below + leave a comment below.
When I watch the spot now, I actually don’t find it ironic, that when I open the door in the commercial, David Cassidy asks me, “Do you believe in magic?”
Because in a lot of ways, I did.
I believed in magic when I was told no. Over and over and over again.
I believed in magic when i was told there was “too much competition.”
I believed in magic when I was told to “take a chill pill.”
I ultimately found ways to believe in myself, even though the “evidence” might have been telling me otherwise.
I sought out the teachings of great thought leaders like Wayne Dyer who reminded me to let go “of the good opinion of other people.”
And eventually I started this blog in hopes of paying what I had learned forward.
So, I’m sharing this today, to hopefully help you believe in magic again.
To help you let go of how you think it all should go.
To help you not allow the “no’s” to devastate you, define you, or defeat you.
To help you know it’s okay to call your mom + cry your eyes out (What I would give to be able to do that again. She passed away in 2010).
To help you pick yourself up, dust yourself off, and begin again. (Like an enthusiastic toddler learning to walk.)
Because if you can weather the rejection, without losing your enthusiasm and belief in yourself, you will meet success along the way.
It may not be when you expect it. It may not look exactly like you had pictured.
But, who knows, it might just be better than you had ever planned.
That is my wish for you. Change your story, believe in magic + allow life to surprise + delight you this week.
I love hearing from you. Leave a comment below + let me know how you keep going in the face of rejection.
Love + Gratitude,
Wendy
P.S. Ready to turn rejection into opportunity? In my free training, I share how you can shift your mindset and strategies to turn more “no’s” into “yeses.” Thousands of creatives have used these tools to succeed—now it’s your turn. Join the free training here! 💪🎬
Before you go, make sure you grab this free download to #PrepareLikeAPro before every audition (in person or virtual). Thousands of actors have used it to turn audition anxiety into confidence + ease in under 5 minutes. It’s my free gift to you here.
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34 thoughts on “How To Collect The “No’s” + Turn Them Into “Yes.” (My personal story of 10 agents turning me down.)”
Just perfect to read. Exactly what I needed to hear today!! Resonating!!! Thanks Wendy xx
Aw, thank you so much! 😊 I’m so glad it resonated with you and was just what you needed today. It truly means a lot to hear that! Keep shining and stay inspired! ✨xx
LOVE your Mervyn commercial! “I think I love you.” So joyful! Thanks for the nuggets :).
Thanks for your advise I too have traveled far and wide and heard the same things. 19 commercials in a year is a hell of an achievement. Here I am thinking 3 National commercials in 2 months was great. Anyway, restarting my career after 20 years teaching been working here and there but want to make it more consistent.
I believe it’s the passion of acting that keeps me going even when I feel like I shouldn’t go on the sparks get reignited and I find myself back in the arena. Thanks to my resilience I turned nos into a yes I received a casting call last Friday and my first TV series
Thanks for this Wendy…
I have had nearly 100 commercial and theatrical auditions this year, 2 commercial avails that I was released from and not 1 booking from any of those auditions.
However, I am currently a lead in a short film in which the Director/Writer wrote specifically with me in mind. She had cast me as a supporting role in another one of her shorts in 2021, so I know I made an impression on her.
It’s hard not to get frustrated and “throw in the towel.” In fact, just to get “on set'” I took on a theatrical background job and was promoted to “stand in.” It was a fun day and I met a lot of nice people so I feel it wasn’t a total waste but that is not my goal.
I am currently in a tv and film ongoing class and am trying to stay positive, but at 62 years of age, I might just give this another year or so before I “retire,” from this crazy biz.
Love your always timely inspiration and reminders Wendy!! Omg so many auditions I haven’t booked. I needed to read this today!! Thank you. Hope all is well in your world xo
So glad this was perfect timing for you. #KeepGoingSunshine
Thank you Wendy! This means so much and you are an inspiration!
You are so welcome, Natalie. Glad this one spoke to you!
I get so tired of the no’s. But I try to focus on the positive messages I’m indirectly receiving from CD’s.
I too get seen by the same CD’s. One CD, I’ve auditioned for over 25 times and she has yet to book me.
Then lately, I’ve been getting what I call requested auditions. CD’s send me a message that they are only sending this audition to “me” directly. They’re not looking at anyone else. Just me. Now I’m not dumb enough to believe that because even those auditions, I still haven’t booked those. So they were, obviously, looking at others for the role. But it felt good to get that message.
I know, that I’ve moved up to another level of actors where the competition is stiffer and the roles are better. I just had a 5-page audition for Young & The Restless, and I felt I knocked it out the box. I was off-book, in the moment and aced that damn audition. Still nothing. But these CD’s keep sending me these great roles. So I “think” they are seeing me and like me, so I keep this in mind, to keep me moving forward and doing a great job for each and every audition I get sent.
I just try to stay positive while working a meaningless job so that I can keep a roof over my head and my sons head. The pressure to leave acting and just get a “regular” job is enormous from inside my own head but I do know, that if I did, I would lose all the progress I’ve made with these CD’s.
I try to keep my head up and hustle and grind each and everyday.
I feel you + I know it can be so frustrating, but you are IN THE GAME. So keep doing your great work + know that you are on a lot of people’s “short list.” Here’s to some unexpected wonderful surprises coming your way!
Wendy, thank you for sharing your beautiful story! Yes, I believe in magic! That’s the only way to keep going! You are always so inspiring!❤️
Yes, indeed! So glad this inspired you!
Hi beautiful
That’s a wonderful story I will refer when I’m going through my trials of this business I’m actually giving it a go , I persued this business in 97 and in early 2000s , my last outing was in 09, and eventually I stopped because my job was in the way, toxic relationship and just worked on music, but now I work at a studio Gower studios and I’m talking with a small agent which I here he is good , I am struggling with investing in myself but I will get it soon .
J.Lee
Glad my story helped you today. Investing in yourself is always a smart idea. Good luck!
I remember that Mervyn’s commercial airing on TV! So very adorable. I love the delivery of your line and the reference (I think I love you) to his hit #1 song with The Partridge Family and his reaction to it was awesomely awesome! Great connection and energy flow between the two of you in that spot! Fun, fun and now I’m in the holiday mood!
Glad this put you in the holiday mood! He was great to work with. Fond memories, indeed.
Very inspiring as always. Reading this was a great way to jump start my day!
So glad to hear it! And congrats on YOUR bookings lately too!
Thank you for this, Wendy. I really mean it. Thank you.
You are so welcome Shon. So glad it helped you!
– Wendy
oh darling this oldie but goodie came up beautifully…i’m going through this very cycle you’ve mentioned and working with a freelance agent as I build my CD relationships. love you much
I love this story because I have met with 7 Big agencies and they all said “NO” I’m a Comic/ Actor and yet they said things that wasn’t my story so I keep going. I have landed somethings, but I have to keep reminding myself to not let their diffinition of me difine who I am. I know that part that is meant for me and that representation that’s for me is out there and waiting for me. I may here a thousand “NO’a”, but I only need one yes that will lead to many more. Thanks for sharing your story and encouraging all artists.
This read was perfect for me today. I do believe in magic!
So happy to hear it Kyle! Yes indeed!
This is so fantastic and just what the Dr. ordered, Wendy. Thank you! I’m tearing up as I read this – perfect timing. AND, I REMEMBER watching all of your Mervin’s commercials and thinking someday I want to be JUST LIKE HER!! I wanted to have the commercial career you did…and now I do in so many ways. As I still get discouraged, thank you for re-inspiring me time and time again. Hugs!!
Laurel, Thank you for your kind words! We all need the reminder of how far we’ve come, since there will always be farther to go. Glad this helped you realize all you’ve done. So glad I could inspire you along the way, lovely lady! 😉 – Wendy
What I love about what you say Wendy, is that everything you say applies to LIFE … as well as to this wonderful, weird & wacky business. I just took a course in Stand-Up Comedy, did a Showcase routine and had many good laughs. Laughter (as well as Singing and Dancing) is truly Good Medicine!
Frankie! Yes, all the lessons I have learned from acting are really life lessons, for sure. Congrats on doing stand-up! So awesome. And yes, some of my favorite medicines are singing, dancing comedy! 😉 – Wendy
I also loved reading this today. Thanks, Wendy!! 😀
Awesome! Thanks for letting me know Alison! 😉
I loved reading this today. Thanks so much. It’s perfect for where I am. I know there’s an incredible feature with my name on it and a certain acting coach I’ve been helped by for the past 10 years will be there to coach me through it. I keep seeing it, so I know it’s real. I believe in magic!
Beth, So glad this helped you to see the big picture love yourself right where you are. When you can hold the vision in your mind, while taking actions that inspire you, unexpected wonderful surprises will appear. Enjoy the ride! – Wendy